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Case Study – North Brewing Co.

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We wouldn’t be where we are today without our amazing customers and collaborators, so we wanted to take some time to tell the stories of some of the awesome people we’ve worked closely with over the years.

We catch up with Christian Townsley,  one of the Founders of North Bar & North Brewing Co. to discuss how they use merch and how we’ve worked together over the years.

Christian knows the value of merchandise. In his own words, it makes people feel connected to part of your brand – we couldn’t agree more. We’ve worked with Christian and the North Brewing team to merch up the brewery, taproom and ‘North Bars’ with custom display vinyl and develop a range of hop-loving fans.

 

We love being part of our customers’ journey and North Brew is no different.

Helping to produce branded clothing, stickers, badges, and even branding for their fermenting vessels, North Brewing Co. use their merch to promote their brand, as well as using it as a revenue stream.

“We use our merchandise in various ways, as a sales tool, staff apparel, as freebies that we give away at events, we give it out with packages we send out. We use our merchandise in a variety of ways.”

North Brewing Co., Stickers

But even with such an extensive merch range, it’s the good old classic sticker that claims their top spot.

“We sticker hard and fast and I think our customers love stickers too. We see them on laptops, on bikes, on phones. Yeah, stickers are great!”

If you’re looking to strengthen your breweries merchandise range, head over to our merch ideas for breweries page.

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