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How to create an effective business card

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According to Forbes, you and your business only have 7 seconds to make a good first impression. So, if your business cards are looking a little stale, it’s time to consult the design doctor for a makeover. After all, you never know who you might bump into once lockdown is over!

 

An effective business card satisfies every concern of the modern-day business person: easy advertising, a big dose of brand awareness, and a simple inbound lead tool with a strong call-to-action (CTA). When designed just right, these mini-marketing weapons of networking prowess make a strong and lasting first impression, converting strangers to sales, and passing acquaintances to loyal customers.

 

Here, we take a look at everything you need to know about how to create an effective business card, from eye-catching design to punchy copy and fancy special finishes.

 

 

  1. Consider shapes and sizes

If you’re keeping it to the traditional 8.5cm x 5.5cm rectangle, move along to step 2. But for those who want to explore all the options, listen up. Choosing something a little different, whether that be a square business card or a mini business card, is a simple yet powerful way to make you stand out from the crowd – or on someone’s desk!

 

Do

  • Explore all our different shapes and sizes of business cards to find your perfect match from square cards to miniatures, folded business cards to those with rounded edges.
  • >ake sure you can still fit all the information you need on the card comfortably.

 

Don’t

  • Choose a quirky shape or size just for the sake of it, your business cards are a first-touch for your company so it needs to reflect your brand’s tone, touch, and feel.

 

 

  1. Design with your ideal customer in mind

 

Taking the time to nail your business card design to ensure it reflects your brand’s personality is the difference between a memorable piece of visual branding and a business card destined for the recycling bin. While you want your design to be eye-catching and unforgettable, it’s vital that you stay true to your brand identity, making your logo take centre stage, using brand colours and fonts, and tastefully displaying your company details.

 

Do

 

  • Get creative! Depending on what suits your brand, experiment with graphics and visuals. It’s a great way to express your brand’s personality.
  • Use both sides of the business card – the space is precious!
  • Put yourself in your customers’ shoes – what types of design will they be drawn to? For example, if you’re in finance, experiment with clean lines and a corporate feel. Or if you’re a vinyl record shop owner, why not play with a vintage retro aesthetic?

 

Don’t

 

  • Use up too much white/blank space – many people like to scribble down how, when, and where they received a business card to jog their memory when they come to use it.
  • Make your design overly busy – you don’t want to distract readers’ eyes away from the all-important information and CTA.

 

 

  1. Keep it brief but punchy

 

When it comes to text, effective business cards should grab the attention with a punchy proposition that conveys exactly what your service does on the tin. So, ask yourself: what do you want your business card to convey, and how concisely can you say it? It may sound a bit brutal, but it’s time to cut the waffle and only include the absolute must-haves to ensure your business card is as memorable as it can be.

Do

 

  • Include your contact information and relevant social media handles so people know how to get in touch with you. No more, no less!
  • Craft a clear and sharp CTA to push your customers into action.
  • Use a short positioning sentence to leave your reader in no doubt about what your service provides. Depending on your brand, be witty, be professional, but most importantly, be brief!

 

Don’t

 

  • Try and cram your whole mission statement on there – be selective and keep it short and sweet.
  • Include every single social network handle and contact address you have – just show enough to pique interest, allow people to get in touch, and showcase a bit of your brand.

 

 

4. Fancy a special finish? 

Now you’ve mastered your business card’s shape, size, design, and copy (kudos, you marketing extraordinaire you), it’s time to consider the final flourishes. After all, if you can’t treat yourself to a glam foiled business card after the year we’ve had, when can you? Whilst not compulsory, if you’re looking for a surefire way for your business to stand out from the rest in the card bowl, our special finish business cards are just the ticket.

 

Do

 

 

Don’t

 

  • Go overkill on the foil – a subtle flourish is often enough to catch the eye and get tongues wagging at your next networking event. As the old saying goes, sometimes less is more!

 

 

After all the hard work you’ve put into its design, your shiny new business cards deserve the experienced execution of a professional printer. Leave your scissors and Pritt Stick in the drawer and print your business cards online with us instead! We’ll treat your babies with care. Plus, whilst you’re at it, why not take advantage of our special offer: 100 Business Cards for £5 (UK)

To explore our full range of effective business cards that’ll knock your customer’s socks off, get scrolling through our selection of styles and finishes or take a look at our 7 creative ideas for business cards blog for some design inspo!

 

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