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Hard enamel pins vs. soft enamel pins – what’s right for you?

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If you’re looking for a unique and subtle way to market your brand or flex your artistic flair, custom enamel pins could be the answer to your promotion prayers. 


But before you stick a pin in your big design ideas, you need to know if you’re going with hard enamel or soft enamel. But don’t sweat it – when it comes to understanding the difference, we’ve got you covered. 



The key differences between hard enamel pins and soft enamel pins


Soft enamel pins and hard enamel pins start the production process in the same way, but as the enamel is added to the pins at different stages and baked at different temperatures, you end up with two very different types of custom enamel pins indeed! Here’s the key differences you can expect. 


Texture and Durability


Whilst some hard and soft enamel pins might look the same, they definitely won’t feel the same! If you run your finger over a soft enamel pin, you’ll feel its edges and grooves. Whereas with a hard enamel pin, the product will be smooth to the touch following its polished, flush finish. 


This is due to the production process. Enamel is added all at once to moulds which are baked at a low temperature to create soft enamel pins. For hard enamel pins, the enamel is added and baked layer by layer at a higher temp before being polished smooth and flat. This means your custom enamel pins will be more durable and scratch resistant if you opt for the hard variety.


Colour and Design


Due to the production process, soft enamel pins cater for more flamboyant designs or colour patterns. Whilst a hard enamel pin is polished down flat – which can sometimes blur the edges of a design – a soft enamel pin is as sharp as they come. However, if you’re looking for a block colour finish to have your custom enamel pin stand out from the crowd, then a hard enamel pin will be the one for you. 




Now you might think that you can’t really put a price on top quality marketing – and we’d agree! But be warned – the more intricate production process for hard enamel pins means they’re a little pricier than their softer counterparts. 


So, what’s right for you?



Soft Enamel Pins


Don’t be fooled by the name – soft enamel pins are still pretty sturdy. And they’re an amazing, cost-effective way to market your brand. 


We love this soft enamel pin badge from Northern Monk Brew Co. Opting for a sleek but intricate combination of black and silver, the ridges created by the production process create a powerful and almost 3D aesthetic bound to catch the eye of any passerby. You can almost feel your fingers running over this bumpy, bespoke beauty. Go on, imagine it!






Hard Enamel Pins


If you’re looking for an enamel pin to stand the test of time, look no further than a hard enamel pin.


Take a look at this bold badge. Utilising a gold plating (which works especially well on hard enamel pin badges), this little block-coloured beauty is simple but eye-catching and smooth to the touch. It’s durability also means you won’t be needing a replacement before the Leeds International Cultural Festival rolls around in 2023!




Explore our full range of high quality enamel pin badges and packs, custom made to your requirements at awesome value. Still can’t make your mind up between the two? Why not order our hard and soft enamel pin samples to feel the difference for yourself!



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