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Creating custom Christmas cards with Kristyna Baczynski

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‘Tis the season to get creative and make your very own custom Christmas cards, so earlier this month, we invited the incredibly talented illustrator and cartoonist Kristyna Baczynski to come down to Awesome HQ to see her very own wintery creations coming to life.

Watch what she had to say about her journey into merch, why Christmas cards are a great option for creatives and her work process, from sketch to the finished item.

Originally starting out with badges, Kristyna’s merch offering quickly moved into story lead items like comics and zines. Now having (in her words) ‘too many comics’ her merch range has expanded, branching out into t-shirts and pins. In the run-up to Christmas, we asked Kristyna to create a design for her own custom greetings cards.

Kristyna’s top tips for making merchandise 

1) Think about the reasons someone might want to buy your work

Give people as many reasons to buy something as possible. It could be something they can wear, something they can have in their house or something that’s useful,  like a mug.  Or it could just be something interesting that they might want to delve deeper into like a comic or zine.

2) Have different price points

Try not to price anyone out of buying your merch. Have something that’s fairly cheap, pocket money price, something more intermediate and then something that’s a bit more of a luxury item. Whatever people’s budgets then there’s always something for them.

3) Share your work in as many ways as possible

You can share online, Instagram, Twitter places like that but doing in person at shows is really important too. I learnt a lot about my products and what people respond well to by physically selling it in person. If you can share your merch with a shop in a region that you don’t normally sell in, then that’s a bonus.

If Kristyna has inspired you to create your own custom Christmas cards you can find all our greetings card options here.

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