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Big Scary Monsters – Using merch as a record label

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We work closely with independent record label Big Scary Monsters, not only printing merchandise for them and their bands but fulfilling their web orders via our sub-brand Awesome Distro.

Founder Kev Douch explains how we’ve worked with them and their bands to produce a merchandise presence.

Top merch tips for bands from Big Scary Monsters

1)Be cohesive

Make sure that everything from your flyers and album artwork to your merchandise offering all ties together.

2) Think brand as well as band

Your band is, in essence, a brand. You want people to see your merch or albums and recognise it straight away.

3) Quality is key

Make sure that from day one your merchandise offering makes sense and is good quality, as it will go on to be a very important revenue stream for you as you grow as a band.

Check out our ideas page for the perfect products to stock your merch stand  and promote your record label.

 

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