"I don’t think I’d call myself a fan of the (screen print) process. I heard a quote once that I liked “Screen printing is 75% waiting for stuff to dry, and 25% wishing you were waiting for stuff to dry.” That is pretty spot on but it doesn’t really get across the swearing involved in the process. Or the crying."" /> "I don’t think I’d call myself a fan of the (screen print) process. I heard a quote once that I liked “Screen printing is 75% waiting for stuff to dry, and 25% wishing you were waiting for stuff to dry.” That is pretty spot on but it doesn’t really get across the swearing involved in the process. Or the crying."" />
If a ‘Pobiak’ was an object and not just your surname, what would said object be?
Probably a beer.
How did you get involved with Flatstock / The API? Do you attend most of the events?
I started making poster seriously around 2008, and being a pretty active member of gigposters.com – I’d see everyone talking about the Flatstocks, so once I had enough posters together I decided to start going. I think Hamburg 2009 was my first. Yeah, I attend a fair amount of them. I try to do Hamburg, Barcelona and Austin (SXSW) every year.
You don’t just design gig posters – you do web and mobile campaigns for businesses, is that a fun way to create stuff too?
Well, I got started in design doing posters for my friends bands and various things at my university, but that then took me into web design and then into more intense tech and web stuff. I just saw it as another way to make things and it turned out I was pretty good at not only the design but coding and stuff as well. I do really like the digital work. A poster is just one image, but in the digital world I can play with animation and and other exciting new technology. I love doing the work, but I tend not to talk about it too much, sharing a poster for a band people like is a bit different than me sharing an advert I did for Samsung or whoever. People have their limits..
What’s your favourite ever gig poster that you’ve done?
That’s tough. I tend not to like anything I’ve done for more than a few months max. There are certain bits I really like out of a handful of my posters, my favourite type, or favourite colours or whatever but its hard to pin down a favourite. I guess every time I do something for Goat I’m pretty sure its the best thing I’ve done, so if your looking for a hard answer I’ll probably go with my most recent Goat print.
What’s your favourite ever gig poster that someone else has done?
Well I LOVE all the old ’60s Filmore stuff, that is what got me interested in arts and design in the first place. But I think this poster by Ron Liberti is perhaps one of the most genius posters ever made. It makes me happy and jealous every time I see it….
As well as the posters and mobile stuff, you seem to do loads of different art mediums.. if you could do one all day, what would it be?
Well like I mentioned I like my technology, and I had these two totally separate bodies of work – my poster stuff and my corporate tech stuff where I don’t get to add much of my flair design wise, there are much firmer rules about what you can and can’t do with certain brands. So I started to make things where I was joining up some of my personal taste with some more technical mediums, 3D light boxes, animated lenticulars etc. I think that stuff might be where I’m strongest as it joins my two biggest strengths. Although, having said that I don’t think I could ever stop making posters – they’re too fun.
Do you screen print your own gig posters? Are you a fan of the process?
Ha, I do print myself. I’ve been doing for about 15 or 16 years. But I don’t think I’d call myself a fan of the process. I heard a quote once that I liked “Screen printing is 75% waiting for stuff to dry, and 25% wishing you were waiting for stuff to dry.” That is pretty spot on but it doesn’t really get across the swearing involved in the process. Or the crying. The swearing and the crying are missing from that.
Where else in the world would you like to see a Flatstock take place?
Do you ever think the gig poster will ever replace the ubiquitous band tee in terms of popularity?
Nope. Posters are getting more popular, but younger folks have a hard time justifying dropping 20 or 30 quid on a poster when they could have a T-shirt for half that, and wear the tee every day. The problem posters have is that the owner likes and appreciates them, but it doesn’t tell the rest of the world what sort of art or music its owner likes, a T-shirt can manage that.
You’re originally from the USA, how come you’ve ended up in the U.K and what do you miss most about home?
Long story short… a woman (now my wife). But I studied in London for a term and LOVED the city so it made it a pretty easy decision to come back. Well I obviously miss my family but aside from that what I miss the most is the horrible and giant american food. Every time I go back its like a race to see how much of that stuff I can cram in my mouth before the clock runs out. Diner food, MEXICAN food, pizza, burgers, everything.
Can you please share three bits of advice for any aspiring gig poster artists or artists in general?
Don’t get into it for the money, but if you love doing it don’t stop doing it. If you really love doing it, and do it for long enough you will likely end up much better at it and getting some attention for it…. or at least being able to take “business” trips to Flatstock to get drunk with your friends who were also ill-advised enough to get themselves stuck in same profession.
You can see more of Adam’s awesome work vis his website.