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A guide to mastering your band merch

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Although it is indisputably cool to see someone walk by with your band name proudly emblazoned across their t-shirt, band merch is much more than a vanity project.

As well as acting as walking advertising, if done right, merch is a primary source of income for start out and established bands. Custom t-shirts, totes, lighters or even branded bum bags are more than just a novelty, they’re an extremely viable source of revenue.

band, band merch, merch stand, band tee, band t-shirt, Awesome Merchandise

5 tips to help you master band merch

 

1) Spend money to make money

 

Deciding to spend money on merch can seem like a daunting prospect, but if done right you will start to see a rewarding return on your investment. For example, a run of 50 of our Gildan Heavy t-shirts with your band’s one colour print on has a unit price of just £3.90 however, the RRP for the finished garment once it reaches you is between £10 and £20.

 

Although, to make sure that your merch flies off the table and you see the profit start to pile up it’s important to choose the right merch for your fans.

 

2) Choose your merch wisely

 

There’s a whole world of merch out there, from the practical to the downright weird. As tempting as it might be to go wild and order 1000 custom Kazoos, stop and take and think whether that’s what your fans really want.

 

Even with merch stand staples like t-shirts, it’s important to consider your audience and options. You may love the idea of going for a bright green t-shirt but will your fans? In our experience, the answer is more than likely going to be no. Over the years we’ve seen that black or white are by far the top t-shirt sellers.  You also need to think about what sizes you’re going to be stocking, you don’t want to be left with hundreds of extra small tees that you can’t get rid of.


3) Don’t let design daunt you

So you know what you want to sell but you need to know what you’re going to put on it. If you’re lucky, one of you may be a dab hand in the design department, but don’t panic if you’re art skills stop at paint by numbers. Music and artwork go hand in hand, and merch provides the perfect opportunity to reach out and collaborate with illustrators and designers.

Not sure who to work with? Our Instagram feed could be a great place to start your search. We feature hundreds of the talented creatives we work with on a daily basis.

4) Go Digital

 

Your merch stand shouldn’t be shackled to the corner of the venues you visit, make sure that your fans can also indulge online.

 

Create a mailing list using a provider like MailChimp and ask people to sign up at gigs or on your website and social channels. This way you not only get the chance to keep them up to date with your tour dates and latest releases but also send them notifications when new merch goes live.

 

 

5) Stock take is key

So we know that counting out t-shirts, keeping track of orders or cashing up at the end of the night might not be the most glamorous of jobs, but it’s important that somebody does it. Making sure that you have someone who knows the ins and outs of your merch, keeps track of profit margins and can reorder best sellers before you completely run out, will make sure you get the most out of your merch.

Sick of spreadsheets? atVenue is an awesome app that has streamlined keeping track of merch for bands, venues and live music events across the globe. If you’re serious about merch, this could be the answer to your admin prayers.

 

Need some band merch inspiration to get you started? Take a look at our ideas for bands page.

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