• facebook
  • twitter
  • gplus
  • pinterest
  • instagram
menu_toggle

3 design truths they don’t teach you at uni

Birmingham Design Festival is a celebration of the entire design industry, from print to animation, product design to architecture, held over three days in multiple venues across the city centre.

 

Steering clear of stuffy conferences and over-priced seminars, the festival offers a series of talks, workshops, exhibitions and screenings (plus the occasional party) to encourage everyone to get out from behind their screens and hang out!

 

Now in its second year, we speak to founders, Luke Tonge and Dan Alcorn we ask why they decided on this year’s theme of Truth and discover the design truths they would give their younger self.

Birmingham Design Festival, Awesome Merchandise

Honing and refining from lessons learnt from the inaugural festival, 2019 promises to bring more speakers from overseas, bigger venues, and a stellar lineup of talks and workshops for everyone from design professionals to people with a passing interest in design and pop culture.

 

With the festival built around the founders ethos of offering a ‘real’ design experience, giving honest insight and advice from the design community, this year’s theme of Truth seemed like an obvious choice for the pair.

 

“Looking back now I find it odd we even discussed other themes, as Truth is so pertinent and important, now more than ever,” says Luke.

 

“We all feel like we want BDF to offer a real and heartfelt experience for our guests and speakers – we’re quite honest as a pair about things (so we think) and we care deeply about the industry – and we believe only by confronting and speaking truth to some of the ills and negative stereotypes will things change for the better.

 

“ No-one wants to be made to feel inferior or that success is out of reach, so it’s helpful to hear the honest accounts of how work and studios we all admire *really* happens.”

With three days packed full of  world-class designers coming to speak for free, or

virtually free, alongside exhibitions and workshops,  the festival is as inclusive as possible, to make sure that everyone has the opportunity to engage with the festival in some shape or form.  

3 design truths they don’t teach you at Uni

With the theme of the festival all about sharing honest insights from the creative community, we asked Luke and Dan what design truths they wish they could tell their younger selves.

Luke Tonge

I was fortunate to have a really incredible design education but even that lacked any real honesty about working in the industry – I feel like it prepared me to be passionate and articulate about design but it didn’t really prepare me for the commercial reality of the pace and cut-through nature of agency life. I wish I’d known earlier that:

1) Burn-out can happen to anyone no matter their ability.

2) Workplace culture dictates much of a teams output.

3) Success has nothing to do with awards and everything to do with attitude.

Dan Alcorn

1)  The simplest idea is usually the best

2) The connections you make are just as relevant as your portfolio.

3) It’s totally fine to be a jack of all trades and a master of some.

Head over to the Birmingham Design Festival website for a full lineup and to find out more about the event.

Awesome Merchandise, Tote bag, totes
/ Featured / Tools & Tips

10 top tips for designing tote bags

Discover the top tote bag tips from the awesome creative...
awesome merchandise, promote your awesome
/ Featured / Spotlight

Promote your Awesome

From kitting out your staff in branded tees to giving out fr...
t-shirts, Awesome Merchandise, events
/ Featured / Tools & Tips

Make your event Awesome!

Heading out to an expo? Hosting a product launch in-stor...
/ Featured

Case Study – Working with Topshelf Records

Based out of sunny San Diego, Topshelf Records are an indepe...
the cribs, Awesome Merchandise, Awesome Distro
/ Featured

Case Study – Working with The Cribs

After getting out of their merch deal in 2016, The Cribs nee...
screen print, print, Awesome Merchandise
/ Featured / Tools & Tips

Screen print focus – Printing methods

Depending on your design and how you would like the finished...
/ Featured / Spotlight

Foiled Art Print Inspiration

When word spread around Awesome HQ that we were launching fo...
Awesome Merchandise, Screen print
/ Featured / Spotlight / Tools & Tips

Screen print focus – Print Position

When designing a custom t-shirt, hoodie or jumper, it’s im...
Awesome Merchandise, Ink options
/ Featured / Spotlight / Tools & Tips

Screen print focus – ink options

So, you've decided to print something awesome but you're stu...
Tattoos For Your Enemies, Awesome Merchandise, Jack Watts, Foil, Art Prints
/ Featured / Interviews

Awesome Merchandise Meets Jack Watts

We invited Jack Watts aka Tattoos For Your Enemies to Awesom...
Print, Awesome Merchandise
/ Featured / Spotlight

Print Your Awesome – Create a page-turner

A zine about jeans, a carnival-themed colouring book or a br...
foil art prints, Awesome merchandise
/ Featured / New product

New product! Foiled art prints

  We’re super excited to launch our custom foiled ...
Tattoos For Your Enemies, Awesome Merchandise, Jack Watts
/ Featured / Interviews / Tools & Tips

Top merch tips for tattoo artists

We invited tattooist Jack Watts, better known as Tattoos For...
Gavin Strange, Awesome Merchandise, Birmingham Design Festival
/ Featured / Interviews

Awesome Merchandise meets Gavin Strange

Gavin Strange is a director and designer by day, working for...
Chris Do, Birmingham Design Festival, Awesome Merchandiseh
/ Featured / Interviews / Tools & Tips

How to value your work

Struggling to price your work? Not sure how to decide it’s...