Wanna know what we learnt at SXSW this year? Then read on! For a slightly more sensible analysis, check this out.
1) YOU CAN NEVER HAVE TOO MANY FREE PAIRS OF SUNGLASSES!
I managed to claim six free pairs of the trendy sun-spectacles. Pro-tip: wear last year’s free sunglasses, so you don’t look exactly like everyone else.
2) NOT EVERYONE LOVES THE SONG ‘AFRICA’ BY TOTO.
WTF. I assumed that everyone loved this song. Thanks to an argument in a pizza place, it seems that Luke, Charlotte & James from AM disagree! What do you think?
3) NEVER SIT UNDER A TREE AT A MEXICAN RESTAURANT!
It seems that both Luke & James were treated to a dirty protest for sitting underneath a tree at a Mexican restaurant. We soon left… mainly because the restaurant kinda sucked.
4) AWESOME BANDS EVERYWHERE!
From Against Me to a band full of 13 year olds playing grunge (Residual Kid), SXSW is the musical gift that keeps on giving. Check our top 6 bands here.
5) PEOPLE REALLY LIKE THE ART OF SEAN MORT.
Sean Mort is Bolton’s leading minimalist poster artist and he also works for us. People also go apeshit for his posters at Flatstock. Well done, Sean Mort. Oh, and the rest of Flatstock was AWESOME too.
6) SWEDISH FISH.
No, this isn’t the latest hip band to hit the streets of SXSW. They’re little sweets and they’re awesome. We can’t stop eating them. Why haven’t you told us about them before?
7) DON’T GO LATE NIGHT SHOPPING IN CHEVRON GARAGES.
If you’ve been on the margaritas and in the sun all day, then there’s a good chance that you’ll end up buying things you don’t need. For example: tomato beer, vanilla cigars and expensive scratchcards.
8) DON’T WATCH A BAND BEHIND JAMES LYALL!
AM manager, James, is like 6 ft plenty. I tried to watch a few bands behind him. Didn’t work out for me.
9) BREAKFAST IS THE MOST IMPORTANT MEAL OF THE DAY.
10) WHEREVER YOU GO IN THE WORLD, SOMEONE ALWAYS HAS TO RUIN THINGS.
We are of course referring to the crash that has now killed 3 people outside a venue at SXSW. Drink-driving sucks, bad people suck and there is always one IDIOT who neglects to engage their brain before leaving the house that day. Donate here. $160,000 has been raised so far.
11) ALWAYS SPEAK TO PEOPLE IN A QUEUE.
Chances are that they’ll dig your English accent and buy you a drink. If not, you’ll make some good new pals and even learn some stuff. You could be talking to anyone from the head of a record label to someone who knows your brother’s brother. It’s a small world. Oh, and make sure you get to talks early, so you can talk to people in the queue (and get into the event).
12) DON’T GET DRUNK BEFORE GETTING INTERVIEWED FOR JIMMY KIMMEL.
My fault this one. I was interviewed and they probably never used it due to my inebriated ramblings. Oh well. There goes infamy!
13) WE REALLY LOVE DOGS AND TALK ABOUT THEM TOO MUCH.
Again this is partly my fault but I blame the others too. When you have a dog as cute as Dolly, then I think it’s OK. Although, I did ask someone in a queue… “So, how do you feel about dogs?” Gotta get help.
Thanks for reading my rather irreverent review of SXSW! Hope you enjoyed it. Keep it Awesome!